Unherd, Spiked, and Guido Fawkes

Guido Fawkes, UnHerd and Spiked: three independent, digital-first publishers built to challenge consensus and defend free speech, not repeat the party line.

3.6M

Monthly users

15M

Monthly page views

55%

Engagement rate

Interested? Get in touch today.

Key Features

Guido Fawkes, UnHerd and Spiked are independent, digital-first publishers built on the same premise: that consensus is worth challenging, not repeating. Guido Fawkes runs combative Westminster political journalism, breaking stories mainstream newsrooms won’t touch and driving actual ministerial resignations. UnHerd practises what it calls slow journalism, testing received wisdom against evidence rather than chasing the news cycle, and deliberately platforms voices across the political spectrum. Spiked is libertarian and pro-free-speech, provocative by design, built to defend individual liberty and open debate against what it sees as a censorious consensus. None of the three is chasing traffic for its own sake, which is the real case for advertising here: readers who trust the brand enough to keep coming back.

Guido Fawkes, UnHerd and Spiked

Statistics come from media packs shared by our publishers, supplemented by independent industry data. Figures can vary year-on-year as a result.

Key features

  • Guido Fawkes: Britain’s most-read Westminster political blog, founded by Paul Staines. Combative and unapologetic, breaking stories mainstream newsrooms won’t touch. Read weekly by Cabinet ministers, MPs and FTSE 100 CEOs.
  • UnHerd: led by Freddie Sayers, practises what it calls “slow journalism,” testing received wisdom against evidence rather than chasing the news cycle. Deliberately platforms voices across the political spectrum, not just one side of it.
  • Spiked: libertarian and pro-free-speech, founded in 2001. Provocative and argumentative by design, built to defend individual liberty and open debate against what it sees as a censorious consensus.

Demographic Sex

67%
33%

Demographic Age

24 - 65+

UK - 70%

Available inventory

Display

Banner, leaderboard and MPU placements across all three sites, including Spiked's 24 hour homepage takeover and Guido Fawkes' Westminster facing display formats.

Sponsored audio and content

Host read podcast sponsorship on UnHerd and Spiked, alongside advertorial placements on Guido Fawkes.

Newsletter and direct reach

Newsletter sponsorship straight into Guido Fawkes' and Spiked's subscriber bases, the direct to inbox counterpart to the display and audio formats above.

Contact

Interested in learning more about our advertising opportunities? We’d love to chat and see how we can tailor our solutions to fit your publishing needs.

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