Triggernometry, Heretics, and Dan Wootton

Triggernometry and Heretics are interview podcasts: long-form conversations with thinkers, journalists and public figures on the questions mainstream formats tend to avoid. Dan Wootton Outspoken is different in shape, a daily commentary show covering news, politics, culture and the Royal Family, but it draws the same kind of audience. All three pull in listeners and viewers who are lively, varied and highly attentive: people who sit through a sixty-minute interview or an hour of live commentary because the conversation has earned it, not because an algorithm served it up. That’s the commercial case for the package. An audience built on sustained attention is an audience that will sit through a sponsor message too, rather than skip past it.